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The Viral Journey of the "Pride Month Demon" Meme and celebrating life during Pride Month

Written by Elsa Mou


Posted on June 18 2024

The month of June holds significant importance for the LGBTQ+ (lesbian, gay, bisexual, transgender, and queer) community as it signifies the celebration of Pride Month. This annual observance combines celebration and protest, recognizing the community's achievements and joys while also addressing the ongoing challenges they encounter. Pride Month is commonly associated with lively parades, parties, and events that embrace diversity, inclusion, and love.

One unique and creative way people express their pride during this month is through the "Pride Month Demon" graphic, also known as the "Pride Demon" or "Pride Month Demon Shirt." This word-art graphic repeats the phrase "Pride Month" five times, with the letters forming the word "Demon" in vibrant rainbow colors.

The Controversial Origin of the pride month memes

In 2021, during Pride Month, Lauren Witzke posted a fiery tweet that quickly got a lot of attention. She wrote, “Demons can seethe. Christians are DONE taking crap from the LGBTQ Mafia. We’re canceling Pride Month, pouring out your Bud Light, shutting down your Targets, and we’re taking back the rainbow.” She also said Christians would be fighting for their right “to criticize your depravity in court,” and included a link to a fundraising campaign for her legal costs. Witzke was being sued by a famous TikTok user who she claimed was trying to stop her from speaking out against the LGBTQ community. 

LGBTQ+ community transforming a hateful message into a source of strength

Almost immediately, the tweet went viral, garnering over 13,000 quote tweets. Most of these responses were from LGBTQ+ people making fun of it. What Witzke didn’t expect was how the LGBTQ+ community would turn her hateful message into a source of strength.

One of the remarkable aspects of the LGBTQ+ community is its ability to transform hateful messages into sources of strength and unity. This is exemplified by the use of memes during Pride Month. Memes have become a way for LGBTQ+ individuals to reclaim derogatory terms and turn them into symbols of empowerment.

By using humor and creativity, these memes subvert and challenge societal norms and expectations, creating a sense of camaraderie and support within the LGBTQ+ community. They provide a platform for individuals to share their experiences, celebrate their identities, and challenge the discrimination and prejudice they may face.

Turning Memes into Support during pride month

The "Pride Month Demon" meme originated from a dark place, emerging as a derogatory term used to spread hate towards the LGBTQ+ community. Initially intended to belittle and marginalize, the meme sparked outrage and backlash. However, the resilience and creativity of the community turned this negativity into a symbol of empowerment and pride. 

Through the power of social media and online platforms, the meme transformed into a source of strength, unity, and defiance against discrimination. This unexpected evolution showcases the community's ability to reclaim harmful narratives and repurpose them for positivity and celebration during Pride Month.

Moreover, Pride Month memes have the power to educate and create awareness. They can shed light on LGBTQ+ history, important figures, and social issues. By sharing these memes, individuals can spark conversations and engage with others in meaningful dialogue. This not only fosters greater understanding but also challenges harmful stereotypes and misconceptions.

In a world where LGBTQ+ individuals still face discrimination and prejudice, Pride Month memes offer a form of empowerment and resistance. They remind individuals that they are not alone and that their experiences and identities are valid. Through humor and creativity, Pride Month memes become a powerful tool for creating visibility, promoting acceptance, and celebrating the diversity of the LGBTQ+ community.

Connecting Symbols of Strength

Symbols play a significant role in the LGBTQ+ community, representing unity, empowerment, and pride. One symbol that hold particular significance during Pride Month is the rainbow flag.

The rainbow flag, created by Gilbert Baker in 1978, has become a universal symbol of LGBTQ+ pride. Each color of the flag represents a different aspect of the LGBTQ+ community, from red for life to violet for spirit. 

The rainbow flag is a powerful symbol of inclusivity and acceptance, reminding LGBTQ+ individuals that they are part of a diverse and vibrant community. The flag consists of six horizontal stripes, with each color representing a different meaning. Red symbolizes life, orange represents healing, yellow is for sunlight, green signifies nature, blue is for harmony, and purple represents spirit.

This connection to the rainbow flag is why GNight Fetcher is particularly interested in the Pride Month Demon. We offer dedicated cremation jewelry for the members of the LGBTQ+ community that embodies the essence of the rainbow flag. 

To cater to different tastes and preferences, we have three variations of this jewelry: rainbow, gold, and silver. 



Each variation offers a unique and elegant way to honor and celebrate the LGBTQ+ community, allowing individuals to carry a meaningful and powerful symbol of their identity and pride with them always.

Why This Blog is Important

This blog is important because it highlights the significance of symbols in the LGBTQ+ community and underscores our commitment to inclusivity and representation. By sharing the story of the Pride Demon and its meanings, we aim to foster a deeper understanding and appreciation of LGBTQ+ pride. Furthermore, this blog introduces our specially designed sets of LGBTQ+ cremation necklaces, crafted as a sign of inclusivity. These necklaces not only serve as beautiful pieces of jewelry but also as symbols of solidarity and support for the LGBTQ+ community.

At GNight Fetcher, we believe that everyone deserves to feel seen, valued, and celebrated. Our LGBTQ+ cremation necklaces are a testament to this belief, offering a way for individuals to express their identity and pride in a meaningful and stylish manner.


How can I support LGBTQ+ friends and family?

Supporting LGBTQ+ friends and family can be as simple as listening, educating oneself about LGBTQ+ issues, and advocating for equal rights and acceptance. Showing love, acceptance, and respect goes a long way in creating a supportive environment.

Where can I find Pride Month events near me?

To find Pride Month events near you, you can check local LGBTQ+ community centers, LGBTQ+ organizations, or Pride event websites. Major cities often have large Pride parades and festivals, but smaller communities also hold events to celebrate Pride Month.

What are some ways to educate myself about LGBTQ+ history and rights?

There are various ways to educate oneself about LGBTQ+ history and rights. You can read books, watch documentaries, listen to podcasts, and explore online resources provided by LGBTQ+ organizations and advocacy groups. The Library of Congress and the LGBTQ+ Archives are great resources for learning about LGBTQ+ history.

If you are interested in learning more about our Rainbow cremation jewelry, we invite you to read through our previous blog, "Rainbow Cremation Jewelry for Someone Who Crossed the Bridge."

About the author

Mia Perpetua is an associate at GNight Fetcher and an ally of the LGBTQ+ community. Having had girlfriends before, Mia has been an active member of the LGBTQ community for many years. Her personal experiences have taught her the profound impact that feeling accepted and represented can have on an individual's sense of self and well-being. It’s essential that everyone feels represented and embraced, and through her work at GNight Fetcher, strives to contribute to that mission.



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