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About GNight Fetcher

dark skinned woman wearing a dainty, gold, GNight Fetcher cremation necklace shaped like a rainbow

Impact driven. Female led. Healing solutions rooted in psychology.

GNight Fetcher is a design-focused brand that helps families heal through nature-inspired, decorative memorial keepsakes. Our products are created by our in-house grief counsellors to ensure a healing experience centered in psychology. We use proceeds from all purchases to support shelters in the United States and beyond.

Founding Story Gallery

Immerse in the bittersweet story of how we got started.

A Personal Message from the GNight Fetcher team

We hope you enjoyed scrolling through our story gallery. We’d like to shed a bit more light in writing about our founding inspiration behind GNight Fetcher, as people have been surprised that we went from MBAs to corporate & investing careers to start a business in the deathcare space.

Being pet parents exposed us to this new world of co-dependency with an animal, unconditional love, and exhilaration of parenthood. Being a pet parent also forced us to begin preparing to say goodbye. Though Birdie is just 3, not being able to say a final goodbye to my family dog who died suddenly made us realize the importance of being prepared no matter how early.

It is always, but at the same time, never, too early. Momento Mori is a beautiful Latin reminder that we all will die and that death is a natural part of life.

We hope for GNight Fetcher to be a place not just to grieve, but a safe space to talk about & prepare for the inevitable death. Our products are sacred spaces for animal souls. They’re closure for humans. They’re also where the healing starts.

If you have ideas, questions, people you think could benefit from being a part of this community — please send them our way. Our products are as good as your feedback :)

Our Team of Experts

Together, the GNight Fetcher in-house team has more than fifty years of combined experience in psychology, design & manufacturing, and grief counseling. We care not only about creating aesthetic and unique memorial keepsakes, but ensuring that your experience interacting with our offerings is root in psychology and "feel-good" healing.

gnight fetcher team is composed of experts in the psychology, design, and grief domains with over fifty years of combined experience

Elsa Mou

An MBA graduate from The Wharton School at The University of Pennsylvania, Elsa has over ten years of experience investing in and growing startups in Dubai and New York City. During a business trip, she witnessed the tragic passing of a dog, which inspired her to create GNight Fetcher. Through this, Elsa has been invited to speak at DEADTalks 2024, the "TED Talks" of the death care industry hosted by The International Cemetery, Cremation and Funeral Association (ICCFA) and to write for Talk Death Daily, the industry's leading publication, to help moire families celebrate loved ones through unique keepsakes.

gnight fetcher team is composed of experts in the psychology, design, and grief domains with over fifty years of combined experience

Mia Perpetua

From volunteering at soup kitchens in San Francisco to teaching Costa Rican children how to paint, and even giving up meat, to say that Mia is caring is an understatement. A nursing school graduate, Mia has always had a passion for helping others. After the tragic loss of her daughter at the age of four due to Dengue complications, Mia dedicated herself full-time to the death care industry. She has since become a certified grief counselor and is now a core pillar of the GNight Fetcher team, guiding our community in grieving and healing through our nature-inspired affirmation cards, cremation jewelry, and decorative urns.

gnight fetcher team is composed of experts in the psychology, design, and grief domains with over fifty years of combined experience

Harrison S.

Harrison grew up immersed in his family's business, established in 1990, which manufactures gifts and memorial products for major retailers such as Walmart. He graduated from Northwestern University with a bachelor's degree in Psychology and Art, a Master's in Design, and an MBA from the Kellogg School of Business. As a Senior Product Manager at Amazon, Harrison honed his skills in user-centric product design, applying his expertise in psychology. He now leverages this experience to create exquisite products that prioritize user experience at GNight Fetcher.

a person wearing a smile while holding a pug and a chihuahua leaning against the wall

Compassionate Guide Through Grief at GNight Fetcher

At GNight Fetcher, we provide compassionate support in easing your grief journey. If you are feeling overwhelmed about caring for your loved one and decisions related to end of planning, GNight Fetcher is offering free initial consults with our in house, certified grief guide, Mia Perpetua.

Whether you are looking for a space to just talk it out, help with processing grief, guidance on cremation v.s. burial, what to do with cremains, and how to celebrate life - GNight Fetcher is here to support you every step of the way.

Schedule a Free Chat

Our Fur Angels

At GNight Fetcher, our hoomans could not have come this far without these fur-balls and ferocious "office managers".

Birdie | Chief Bark Officer

Birdie is our 3 year old Orange Pom who has a passion for hunting yogurt and her mom’s scrunchies. As Chief Bark Officer, Birdie is in charge of supporting (and protecting through ferocious Pomeranian barks) her mom while building G’Night Fetcher.

animal urns for cremation

Coco | Chief Guardian Angel

A 15 lbs white Matese mix, Coco is our late Maltese who is guiding us from across the rainbow bridge. We thank Coco for all the joy he brought to us and the design inspirations for our pet memorial products, especially the Orchid Urn.

gnight fetcher team is composed of experts in the psychology, design, and grief domains with over fifty years of combined experience

Gaia | Dog Model

A 5 lbs white Pomeranian, Gaia is the life of the party and the fluffiest model for our pet product lines. Gaia is friendly, open-minded, and ever-so-curious about trying new foods and meeting new fur-iends through her work as GNight Fetcher's professional dog model.

Charitable organizations we support

GNight Fetcher uses proceeds from memorial product sales to support climate, animal rescue, and humanitarian initiatives around the world where animals alongside humans are fighting for their lives against war, poverty and disasters.
GNight Fetcher uses proceeds from memorial product sales to support climate, animal rescue, and humanitarian initiatives around the world where animals alongside humans are fighting for their lives against war, poverty and disasters.
GNight Fetcher uses proceeds from memorial product sales to support climate, animal rescue, and humanitarian initiatives around the world where animals alongside humans are fighting for their lives against war, poverty and disasters.
GNight Fetcher uses proceeds from memorial product sales to support climate, animal rescue, and humanitarian initiatives around the world where animals alongside humans are fighting for their lives against war, poverty and disasters.
GNight Fetcher uses proceeds from memorial product sales to support climate, animal rescue, and humanitarian initiatives around the world where animals alongside humans are fighting for their lives against war, poverty and disasters.
GNight Fetcher uses proceeds from memorial product sales to support climate, animal rescue, and humanitarian initiatives around the world where animals alongside humans are fighting for their lives against war, poverty and disasters.

GNight Fetcher's Impact

GNight Fetcher uses proceeds from memorial product sales to support climate, animal rescue, and humanitarian initiatives around the world where animals alongside humans are fighting for their lives against war, poverty and disasters.

Among the charitable organizations we directly support are:

  • Greenpeace
  • City Impact San Francisco
  • PETA
  • Pipsqueakery
  • HSI Global
  • Hop Along Hollow
  • Tzu Chi Foundation
  • The PACT Sanctuary
  • The Meningitis Research Foundation
  • Soi Dog Foundation

Make someone’s day by purchasing our keepsakes.

A Coping Saw And Work Bench

In-House Design & Production

Designed in NYC

Our design team has years of experience in art & psychology. We strive to ensure our designs are user friendly yet aesthetically honors life.

Handmade in-house

We produce in-house at our family workshop, which has more than 30 years of experience crafting gifts at scale for major US retailers.

Thoughtfully delivered

We take quality seriously. We ensure all our urns are hand crafted and painted to reflect the nature-inspired beauty we hope to convey through our designs.

For Pet or Human?

Our mission is to help people honor loved one - whether human or pet.

You are at the right place if:

  • You are caring for an elderly or terminally ill family member - whether pet or human
  • Your beloved family member has passed away (we are so sorry for your loss)
  • Someone you care about is going through the above, and might appreciate the gift of a beautiful keepsake